Academic Calendar 2023-24

Nov 21, 2024

Academic Calendar 2023-24 [ARCHIVED CATALOG]

Business Administration - Marketing (Bachelor’s Degree)

Total Credits:	120+
Credential:	Bachelor of Business Administration in Marketing
Program Code:	BUS.MARK.BDEG
CIP:	52.0201

Overview

The Bachelor of Business Administration - Marketing Major provides learners with a depth of understanding of various marketing and organizational communication functions.

Graduates will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and opportunity to add depth in the areas of marketing communications management, sales management, and marketing analysis.

Applied, experiential learning is an important and integrated part of the program. Students are encouraged to take advantage of the opportunities available to them to participate in an optional applied work experience during their program of study.

Career/Academic Advancement Opportunities

Graduates of the Bachelor of Business Administration - Marketing program will be prepared for careers in leadership, marketing management, sales management, strategic communications, marketing analysis and program and product development roles with businesses, not-for-profit organizations, civic, provincial and federal governments and corporate and community groups.

Graduates of the Bachelor of Business Administration - Marketing Major may also pursue graduate studies in a variety of post-secondary institutions.

Admissions

One of:

C+ in English 12
C in English 12 Camosun Alternative

Learning Outcomes

At the completion of the program students will be able to:

Integrate knowledge of marketing functions to meet business needs and goals.
Create, implement and evaluate an integrated marketing plan that reflects sound business, management and marketing concepts, principles and practices.
Use analytical strategies and data management principles in all aspects of marketing.
Develop a broad range of skills and techniques to strategically plan, manage and implement marketing programs. Drawing upon knowledge of business practices as well as the creative, analytical and team skills gained through their studies, students apply what they have learned to address marketing challenges for small businesses and non-profit organizations.
Lead and collaborate with others in positive and constructive ways to achieve organizational marketing goals.
Integrate knowledge of Indigenization, diversity and inclusion in collaborating with others.
Demonstrate and model professional and ethical behaviour as a marketing professional.

Curriculum

Year One

All of:

ACCT 110 - Financial Accounting 1 Credits: 3
ACCT 207 - Managerial Accounting Credits: 3
BUS 130 - Business Communications Credits: 3
BUS 140 - Business Info Technology Credits: 3
BUS 145 - Business Data Analysis Credits: 3
BUS 150 - Introduction to Management Credits: 3
ECON 103 - Principles of Microeconomics Credits: 3
FIN 110 - Fundamentals of Finance Credits: 3
MARK 110 - Introduction to Marketing Credits: 3

One of:

ENGL 151 - Academic Writing Strategies Credits: 3
ENGL 161 - Literary Genres Credits: 3
ENGL 163 - Intro to Literary Traditions Credits: 3
ENGL 164 - Indigenous Literature Credits: 3

Year Two

All of:

BUS 220 - Organizational Behaviour Credits: 3
BUS 230 - Business Statistics Credits: 3 *
BUS 276 - Business Law Credits: 3
BUS 280 - Entrepreneurship Credits: 3
BUS 290 - Applied Business Strategy Credits: 3
MARK 210 - Marketing Research Credits: 3 **
MARK 220 - Integrated Marketing Communications Credits: 3
MARK 233 - Corporate Communications - Public Relations Credits: 3
MARK 235 - Creative Selling Credits: 3

One of:

ABT 270 - Maintaining an Online Presence Credits: 3
ABT 294 - Website Design & Maintenance Credits: 3

Note:

* Students may substitute STAT 116 , or STAT 216 or STAT 218

** Students may substitute PSYC 201

Year Three

All of:

BUS 231 - Quantitative Methods Credits: 3
BUS 360 - Global Business Strategies Credits: 3
MARK 365 - Consumer Behaviour Credits: 3
MARK 395 - Customer Relationship Management Credits: 3
One (1) elective - 100-level or higher non-School of Business course Credit: 3
One (1) elective - 100-level or higher School of Business or non-School of Business course Credit: 3
One (1) elective - 200-level or higher School of Business course Credit: 3
One (1) elective - 200-level or higher School of Business or non-School of Business course Credit: 3

Two of:

BUS 232 - Operations Management Credits: 3
BUS 241 - Management Information Systems Credits: 3
MARK 320 - Marketing Media and Buying Credits: 3
MARK 330 - Marketing Communications Portfolio Credits: 3
MARK 435 - Sales Management Credits: 3

Year Four

All of:

MARK 420 - Marketing Project Management Credits: 3
MARK 433 - Strategic Communications Management Credits: 3
MARK 445 - Marketing Data Analytics Credits: 3
MARK 485 - Current Trends in Marketing Credits: 3
PHIL 330 - Ethics in Business Credits: 3
One (1) elective - 200-level or higher School of Business or non-School of Business course Credits: 3
One (1) elective - 200-level or higher School of Business course Credits: 3
Two (2) electives - 300-level or higher School of Business course Credits: 6

One of:

MARK 440 - Digital Marketing Credits: 3
MARK 465 - Business to Business Marketing Credits: 3

Note:

Neither MATH 135 nor MATH 137 may be used to meet any course requirement for completion of the Bachelor of Business Administration in Marketing program
Courses not acceptable for use as electives in the Bachelor of Business Administration in Marketing program are STAT 116 , STAT 216 or STAT 218

Optional Program Credential Designation

Cooperative Education

All of:

BUS 101 - Co-operative Work Experience 1 Credits: 6
BUS 201 - Co-operative Work Experience 2 Credits: 6
BUS 301 - Co-operative Work Experience 3 Credits: 6
CDEV WPS - Workplace Preparation Skills Credits: 0

Optional:

BUS 401 - Co-operative Work Experience 4 Credits: 6

Note:

A student who does not successfully complete three (3) Cooperative Work Experience courses will not qualify for a Cooperative Education Designation; however, the student will qualify for an Internship Designation if they have successfully completed a minimum of one (1) Cooperative Work Experience Course.

Internship

All of:

BUS 102 - Internship Work Experience 1 Credits: 6
CDEV WPS - Workplace Preparation Skills Credits: 0

Optional:

BUS 202 - Internship Work Experience 2 Credits: 6

Program Participation Requirements

Many first year Business courses require Math as a prerequisite (e.g. “C” in Pre-calculus 11, Foundations of Math 11, MATH 073 , MATH 077 or MATH 137; or “C+” in MATH 072 , MATH 075 or MATH 135). Students may enter this program without Math but please note, students must complete one of the Math courses as listed above or successfully complete Camosun’s Math assessment in or before their first semester of study

Program Completion Requirements

Residency Requirement: A minimum of 20 courses must be completed at Camosun including MARK 420 and MARK 433 , and at least 8 of the following courses: BUS 360 , BUS 480 , MARK 320 , MARK 330 , MARK 332, MARK 360 , MARK 365 , MARK 385 , MARK 395 , MARK 435 , MARK 440 , MARK 445 , MARK 465 , MARK 485
To qualify for a BBA - Marketing credential, a student must complete all required program courses and electives to total at least 120 credits and achieve an overall cumulative GPA of at least 3.0 (C+).