MARK 440 - Digital Marketing

Credits: 3 Total Hours: 60

Students will apply skills necessary to select and use digital technologies for a strategic competitive advantage. Students will integrate concepts of building an online presence and the tools required to incorporate digital technologies within an organization’s marketing mix.

Prerequisites
One of:

C in MARK 220
C inMARK 233

And one of:

C in ABT 294
C in ABT 270
Bachelor’s degree from a recognized post-secondary institution

Equivalencies

MARK 240

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 440.