MARK 220 - Integrated Marketing Communications

Credits: 3 Total Hours: 60

Students will examine communication management theories and principles with emphasis on the Paid (advertising) and Owned (content marketing) components of the integrated Paid Earned Shared Owned media model. Students will construct and measure an effective integrated marketing communication (IMC) plan that communicates a consistent brand identity to specified target markets.

Prerequisites
One of:

C in MARK 110
Bachelor’s degree from a recognized post-secondary institution

Pre or Co-requisites
All of:

C in MARK 110