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Nov 24, 2024
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Academic Calendar 2023-24 [ARCHIVED CATALOG]
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MARK 110 - Introduction to Marketing
Credits: 3 Total Hours: 60
Students will explore Canadian and international marketing structures and techniques. Students will define and segment target markets, use planning and forecasting techniques, analyze the costs and benefits of the marketing mix, prepare and interpret introductory market research data, explore consumer behaviour and consumerism, and be introduced to industrial markets.
Pre or Co-requisites
One of:
Equivalencies
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