MARK 233 - Corporate Communications - Public Relations

Credits: 3 Total Hours: 60

Students will examine communication management theories and principles with emphasis on the Shared (social media) and Earned (media relations) components of the integrated Paid Earned Shared Owned media model. Students will apply current practices in the development of a communication plan aimed at enhancing organizational reputation and stakeholder relationships.

Prerequisites
One of:

C in MARK 110
Bachelor degree from a recognized post-secondary institution

Pre or Co-requisites
All of:

MARK 110