MARK 465 - Business to Business Marketing

Credits: 3 Total Hours: 60

Students will examine business to business (B2B) markets versus consumer markets, the various marketing concepts involved in an organizational buying process, and strategic alternatives to approach these markets. Students will explore concepts including supply chain management, outsourcing, sustainability, strategic alliance, networking, and issues and impacts of globalization.

Prerequisites
One of:

C in MARK 220
C in MARK 233

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 465.