MARK 395 - Customer Relationship Management

Credits: 3 Total Hours: 60

Students will examine the application of customer relationship management (CRM) in a variety of organizational settings. Students will explore database planning, design and creation, and the role of CRM in a firm’s marketing strategy on customer relationship building and servicing.

Prerequisites
One of:

C in MARK 220
C in MARK 233

Notes: It is recommended that students have completed second year in their program prior to taking this course.