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May 24, 2024
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Academic Calendar 2023-24 [ARCHIVED CATALOG]
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MARK 433 - Strategic Communications Management
Credits: 3 Total Hours: 60
Students will examine the role of communications as a strategic management function and explore current issues in leading and managing corporate and marketing communications. Students will examine ethics, reputation and stakeholder management, and the use of complex communication planning approaches and tools.
Prerequisites
One of:
Or
All of:
- Bachelor degree from a recognized post-secondary institution
And one of:
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