MARK 365 - Consumer Behaviour

Credits: 3 Total Hours: 60

Students will examine the individual, social, cultural and psychological factors that influence consumer behaviour. Students will create consumer profiles to assist in the selection of marketing strategies and tactics. Segmentation strategies, product positioning and advertising appeals are illustrated using case studies.

Prerequisites
One of:

C in MARK 220
C in MARK 233

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 365.