MARK 485 - Current Trends in Marketing

Credits: 3 Total Hours: 60

Students will explore, in depth, how a specified current issue or issues in society influence, and are in turn influenced by, marketing. Exemplar topics may include culture and marketing; health and marketing; technological or regulatory developments and marketing; or other emerging social influences. The aim of the course is to support the development of students as autonomous learners and independent thinkers who can anticipate the linkage and potential impact of current and emerging trends on marketing and marketers.

Prerequisites
All of:

C in MARK 210
C in any two MARK 300 level courses

All of:

Bachelor degree from a recognized post-secondary institution

And one of:

C in MARK 220
C in MARK 233