MARK 385 - Services Marketing

Credits: 3 Total Hours: 45

The service sector is expanding, thus understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principle and strategies required to effectively meet the consumer’s or client’s expectations.

Prerequisites
One of:

C in MARK 110
C in MARK 220
C in SPEX 160
Bachelor degree from a recognized post-secondary institution

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 385.