MARK 360 - Sustainable Marketing

Credits: 3 Total Hours: 60

This course looks at the concept of corporate citizenship to address the role of business in society. It explores sustainable business practices to examine issues of ethical decision making and stakeholder relations. The course examines marketing fundamentals with core environmental, social, and economic principles.

Prerequisites
One of:

C in MARK 110
C in SPEX 160

Equivalencies

MARK 260

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 360.