Business Administration - Marketing (Bachelor’s Degree)

Total Credits:	120+
Credential:	Bachelor of Business Administration in Marketing
Program Code:	BUS.MARK.BDEG
CIP:	52.0201

Overview

The Bachelor of Business Administration in Marketing provides learners with a depth of understanding of various marketing and organizational communication functions.

Graduates will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and a focus on directing the marketing and communications process.

Applied, experiential learning is an important and integrated part of the program. Students are encouraged to take advantage of the opportunities available to them to participate in an optional applied work experience during their program of study.

Career/Academic Advancement Opportunities

Employment destinations include the private, public and not-for-profit sectors, including: Marketing, Communications or Information Officers; Business Development Managers; Marketing Managers/Coordinators; Public Relations Officers, Research Officers; Business Development Managers, Account Executives, and Sales Associates or Managers. Opportunities exist for graduates to pursue graduate studies at Royal Roads University (MBA), the University of Victoria (Masters in Global Studies), and Vancouver Island University (MBA in International Business) as well as at other post-secondary institutions across Canada and internationally.

Admissions

One of:

C+ in English 12
C in English 12 Camosun Alternative

Learning Outcomes

At the completion of the program students will be able to:

Critically apply a broad and coherent knowledge of foundational and contemporary business, marketing, and communications theories, concepts, practical principles and processes in diverse contexts.
Obtain, analyze and interpret data relevant to making evidence-based decisions and measuring effectiveness for evolving marketing tasks and activities in diverse environments.
Evaluate relevant ethical, legal and sustainable considerations in an impartial way for evolving marketing tasks and activities.
Exercise judgment to recommend and operationalize appropriate solutions for marketing tasks and activities in diverse contexts.
Communicate diverse ideas and strategies to internal and external audiences in a range of personal and group contexts.
Demonstrate leadership skills and abilities in diverse contexts.

Curriculum

Year One

All of:

ACCT 110 - Financial Accounting 1 Credits: 3
ACCT 207 - Managerial Accounting Credits: 3
BUS 130 - Business Communications Credits: 3
BUS 140 - Business Info Technology Credits: 3
BUS 145 - Business Data Analysis Credits: 3
BUS 150 - Introduction to Management Credits: 3
ECON 103 - Principles of Microeconomics Credits: 3
FIN 110 - Fundamentals of Finance Credits: 3
MARK 110 - Introduction to Marketing Credits: 3

One of:

ENGL 151 - Academic Writing Strategies Credits: 3
ENGL 161 - Literary Genres Credits: 3
ENGL 163 - Intro to Literary Traditions Credits: 3
ENGL 164 - Indigenous Literature Credits: 3

Year Two

All of:

BUS 230 - Business Statistics Credits: 3 *
BUS 276 - Business Law Credits: 3
BUS 280 - Entrepreneurship Credits: 3
BUS 290 - Applied Business Strategy Credits: 3
ABT 294 - Website Design & Maintenance Credits: 3
MARK 210 - Marketing Research Credits: 3 **
MARK 220 - Marketing Communications Credits: 3
MARK 235 - Creative Selling Credits: 3
Elective - Any Marketing (MARK) course 200 level or higher or TMGT 210 Credits: 3 ***
Elective - Any course 200 level or higher Credits: 3

Note:

* Students may substitute STAT 116 , or STAT 216 or STAT 218

** Students may substitute PSYC 201

*** TMGT 210 cancelled effective Fall 2021

Year Three

All of:

BUS 220 - Organizational Behaviour Credits: 3
BUS 231 - Quantitative Methods Credits: 3 *
BUS 360 - Global Business Strategies Credits: 3
ECON 104 - Principles of Macroeconomics Credits: 3
MARK 325 - Public Relations Management Credits: 3
MARK 340 - Communication Tools & Media Credits: 3
MARK 360 - Sustainable Marketing Credits: 3
MARK 365 - Consumer Behaviour Credits: 3
Elective - Any course 200 level or higher Credits: 3
Elective - Any non-Business course 100 level of higher Credits: 3

Note:

* Students may substitute a University Transfer Mathematics (MATH) course (except may not use STAT 116 , STAT 216 or STAT 218 )

Year Four

All of:

BUS 330 - Advanced Communications Credits: 3
BUS 480 - Advanced Business Strategy Credits: 3
MARK 420 - Marketing Project Management Credits: 3
MARK 433 - Strategic Communications Management Credits: 3
MARK 440 - Digital Marketing Credits: 3
PHIL 330 - Ethics in Business Credits: 3
Elective - Any Marketing (MARK) course 300 level or higher Credits: 3
Elective - Any Marketing (MARK) course 300 level or higher Credits: 3
Elective - Any course 200 level or higher Credits: 3
Elective - Any non-Business course 100 level or higher Credits: 3

Note:

Neither MATH 135 nor MATH 137 may be used to meet any course requirement for completion of the Bachelor of Business Administration in Marketing program
Courses not acceptable for use as electives in the Bachelor of Business Administration in Marketing program are STAT 116 , STAT 216 or STAT 218

Optional Program Credential Designation

Cooperative Education

All of:

BUS 101 - Co-operative Work Experience 1 Credits: 6
BUS 201 - Co-operative Work Experience 2 Credits: 6
BUS 301 - Co-operative Work Experience 3 Credits: 6
CDEV WPS - Workplace Preparation Skills Credits: 0

Optional:

BUS 401 - Co-operative Work Experience 4 Credits: 6

Note:

A student who does not successfully complete three (3) Cooperative Work Experience courses will not qualify for a Cooperative Education Designation; however, the student will qualify for an Internship Designation if they have successfully completed a minimum of one (1) Cooperative Work Experience Course.

Internship

All of:

BUS 102 - Internship Work Experience 1 Credits: 4
CDEV WPS - Workplace Preparation Skills Credits: 0

Optional:

BUS 202 - Internship Work Experience 2 Credits: 4

Program Participation Requirements

Many first year Business courses require Math as a prerequisite (e.g. “C” in Pre-calculus 11, Foundations of Math 11, MATH 073 , MATH 077 or MATH 137; or “C+” in MATH 072 , MATH 075 or MATH 135). Students may enter this program without Math but please note, students must complete one of the Math courses as listed above or successfully complete Camosun’s Math assessment in or before their first semester of study

Program Completion Requirements

Residency Requirement: A minimum of 10 courses must be completed at Camosun including MARK 420 and MARK 433 , and at least 8 of the following courses: BUS 330 , BUS 360 , BUS 480 , MARK 325 , MARK 340 , MARK 360 , MARK 365 , MARK 385 , MARK 395 , MARK 435 , MARK 440 , MARK 465
To qualify for a BBA - Marketing credential, a student must complete all required program courses and electives to total at least 120 credits and achieve an overall cumulative GPA of at least 3.0 (‘C+’).