MARK 325 - Public Relations Management

Credits: 3 Total Hours: 60

This course examines communication management theories and principles in effective public relations programming. The emphasis is on the social responsibility of organizations, the strategic function of public relations and the evaluation of effective corporate communication. Media relations, social media and professional ethics will be highlighted.

Prerequisites
One of:

C in MARK 220
C in MARK 340
Bachelor degree from a recognized post-secondary institution

Equivalencies

MARK 225

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 325.