MARK 220 - Marketing Communications

Credits: 3 Total Hours: 60

This course focuses on the development of an effective integrated marketing communication (IMC) plan within the framework of a firm’s total marketing strategy. Specifically, the course examines advertising, direct response communications, online interactive communications, sales promotion, public relations, and event marketing, with the objective of ensuring that the appropriate message and media are selected.

Prerequisites
One of:

C in MARK 110
C in SPEX 160
Bachelor degree from a recognized post-secondary institution