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Nov 23, 2024
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Academic Calendar 2021-22 [ARCHIVED CATALOG]
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MARK 385 - Services Marketing
Credits: 3 Total Hours: 45
The service sector is expanding, thus understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principle and strategies required to effectively meet the consumer’s or client’s expectations.
Prerequisites
One of:
Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 385.
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