Academic Calendar 2021-22 
  
    Aug 04, 2021  
Academic Calendar 2021-22
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MARK 385 - Services Marketing


Credits: 3 Total Hours: 45
The service sector is expanding, thus understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principle and strategies required to effectively meet the consumer’s or client’s expectations.

Prerequisites
One of:


Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 385.



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