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Oct 07, 2024
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Academic Calendar 2021-22 [ARCHIVED CATALOG]
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MARK 465 - Business to Business Marketing Credits: 3 Total Hours: 60 This course examines business to business (B2B) markets versus consumer markets, the various marketing concepts involved in an organizational buying process, and strategic alternatives to approach these markets. Concepts including supply chain management, outsourcing, sustainability, strategic alliance, networking, and issues and impacts of globalization will be discussed.
Prerequisites All of:
Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 465.
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