MARK 433 - Strategic Communications Management

Credits: 3 Total Hours: 60

This course will examine the role of communications as a strategic management function and current issues in leading and managing corporate communications, including marketing communications, internal communications and reputation management. This course will examine reputation and stakeholder management and the use of complex communication planning including benchmarking, budgeting, monitoring and evaluation communications.

Prerequisites
One of:

C in BUS 330
Admission to the Post-Degree Diploma in Business Administration - Marketing Option and permission to register from Department Chair