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Apr 23, 2024
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Academic Calendar 2021-22 [ARCHIVED CATALOG]
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MARK 440 - Digital Marketing
Credits: 3 Total Hours: 60
The purpose of this course is to provide skills necessary for business students to recognize and use digital technologies for a strategic competitive advantage. Topics taught include the concepts of building an online presence and the tools required to integrate digital technologies within an organization’s marketing mix. This is NOT a course in building Web pages - that skill is assumed. In addition, the students should have a thorough grounding in common business computer skills.
Prerequisites
All of:
Equivalencies
Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 440.
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