MARK 420 - Marketing Project Management

Credits: 3 Total Hours: 60

This course focuses on strengthening marketing-related competencies learned throughout earlier coursework using project management practices to design and implement a service-learning project for an international not-for-profit organization. In addition, students will develop, implement and monitor the marketing project using cross-functional thinking, teamwork, communication and cultural sensitivity.

Prerequisites
All of:

C in BUS 220
C in BUS 360
C in MARK 365

And one of:

C in MARK 340
C in MARK 385

Or all of:

Bachelor degree from a recognized post-secondary institution

Equivalencies

BUS 427