Academic Calendar 2022-23 
    
    May 23, 2024  
Academic Calendar 2022-23 [ARCHIVED CATALOG]

MARK 420 - Marketing Project Management


Credits: 3 Total Hours: 60
This course focuses on strengthening marketing-related competencies learned throughout earlier coursework using project management practices to design and implement a service-learning project for an international not-for-profit organization. In addition, students will develop, implement and monitor the marketing project using cross-functional thinking, teamwork, communication and cultural sensitivity.

Prerequisites
All of:

And one of:

Or all of:

  • Bachelor degree from a recognized post-secondary institution

Equivalencies
  • BUS 427