Academic Calendar 2022-23 
    May 22, 2024  
Academic Calendar 2022-23 [ARCHIVED CATALOG]

MARK 385 - Services Marketing

Credits: 3 Total Hours: 45
The service sector is expanding, thus understanding the marketing of services is increasingly important. This course will focus on the unique nature of service provision in a range of sectors and will provide an overview of the principle and strategies required to effectively meet the consumer’s or client’s expectations.

One of:

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 385.