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Nov 25, 2024
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Academic Calendar 2022-23 [ARCHIVED CATALOG]
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MARK 110 - Introduction to Marketing
Credits: 3 Total Hours: 60
An informative introduction to marketing, this course provides a basic understanding of Canadian and international marketing structures and techniques including defining and segmenting target markets, using planning and forecasting techniques, analyzing costs and benefits of marketing mixes, interpreting market research data, consumers and consumerism, industrial market potentials.
Prerequisites
One of:
Pre or Co-requisites
One of:
Equivalencies
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