Academic Calendar 2022-23 
    
    Dec 02, 2022  
Academic Calendar 2022-23

MARK 110 - Introduction to Marketing


Credits: 3 Total Hours: 60
An informative introduction to marketing, this course provides a basic understanding of Canadian and international marketing structures and techniques including defining and segmenting target markets, using planning and forecasting techniques, analyzing costs and benefits of marketing mixes, interpreting market research data, consumers and consumerism, industrial market potentials.

Prerequisites
One of:

  • C in Math 11  
  • C in MATH 077  
  • C in MATH 137
  • C+ in MATH 072  
  • C+ in MATH 075  
  • C+ in MATH 135
  • Bachelor degree from a recognized post-secondary institution

Pre or Co-requisites
One of:


Equivalencies
  • SPEX 160