MARK 340 - Communication Tools & Media

Credits: 3 Total Hours: 60

This applied course will guide students through the various communication tools available to best meet the needs of the intended audience and the organization and will incorporate the ability to assess the usefulness and appropriateness of tools for messages to be transmitted. Media, media relations and publicity are examined.

Prerequisites
All of:

C in MARK 220

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 340.