MARK 365 - Consumer Behaviour

Credits: 3 Total Hours: 60

Consumer behaviour concepts are related to the various dimensions of market segmentation and marketing strategy. The course deals with the individual and psychological factors that influence consumer behaviour as well as the applicable social and cultural factors. Case illustrations will focus on segmentation strategies, product positioning and advertising appeals.

Prerequisites
All of:

C in MARK 220

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 365.