Academic Calendar 2024-25 
    Jul 13, 2024  
Academic Calendar 2024-25

Business Administration - Marketing (Diploma)

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Total Credits: 60+
Credential: Diploma in Business Administration - Marketing Option
Program Code: BUS.MARK.DIP
CIP: 52.0201


The Marketing Diploma is a dynamic applied two-year program that is designed to provide learners with a solid business education coupled with specific knowledge, practical skills and abilities to succeed in a range of marketing roles. Students are prepared to develop marketing and public relations plans, use current communication technologies,  and function in a professional manner while working in entrepreneurial enterprises, businesses, not for profits, government and community tourism environments as early career marketing and sales management, public relations, advertising, retail management and customer service professionals. 

Students wishing to further their education are able to continue with their studies at Camosun College in the Bachelor of Business Administration - Marketing Major.   Transfer credit to other post-secondary institutions available on a block transfer or on a course by course basis. 


One of:

Learning Outcomes

Upon successful completion of this program, the learner will be able to 

  1. Apply concepts, theories, principles and strategies from business to a range of marketing roles
  2. Prepare a marketing plan including marketing objectives, mix, strategies, budgetary considerations and evaluation criteria
  3. Develop an integrated marketing communication plan for marketing products, concepts, goods or services based on identified audiences
  4. Develop pricing strategies taking into account perceived value, competitive pressures, corporate objectives and cost analysis
  5. Demonstrate adaptability and use a variety of strategies to address marketing problems and opportunities
  6. Use a variety of thinking skills to anticipate and solve problems
  7. Apply and align marketing activities with principles of business sustainability
  8. Develop strategies to enhance working relationships with others
  9. Apply various and changing technologies to perform operations, prepare reports, enhance production of materials, access resources, provide information, do research and communicate with others
  10. Communicate clearly, concisely and correctly in spoken, written and visual forms that fulfill purposes and meet audience needs
  11. Function in a professional manner respecting legal, ethical and social parameters of the marketing industry


Year 1

Year 2


* Students may substitute STAT 116 STAT 216 , or STAT 218  

** Students may substitute PSYC 201  

Optional Program Credential Designation

Cooperative Education


A student who does not successfully complete the two (2) Cooperative Work Experience courses will not qualify for the Cooperative Education Designation; however the student will qualify for the Internship Designation if they have successfully completed a minimum of one (1) Cooperative Work Experience Course.


Program Participation Requirements

  • Many first year Business courses require Math as a prerequisite (e.g. “C” in Pre-calculus 11, Foundations of Math 11, MATH 073  or MATH 077  or “C+” in MATH 072  or MATH 075 ).  Students may enter this program without Math but please note, students must complete one of the Math courses as listed above or successfully complete Camosun’s Math assessment in or before their first semester of study.