Business Administration - Marketing (Diploma)

Total Credits:	60+
Credential:	Diploma in Business Administration - Marketing Option
Program Code:	BUS.MARK.DIP
CIP:	52.0201

Overview

The Marketing Diploma is a dynamic applied two-year program that is designed to provide learners with a solid business education coupled with specific knowledge, practical skills and abilities to succeed in a range of marketing roles. Students are prepared to develop marketing and public relations plans, use current communication technologies, and function in a professional manner while working in entrepreneurial enterprises, businesses, not for profits, government and community tourism environments as early career marketing and sales management, public relations, advertising, retail management and customer service professionals.

Students wishing to further their education are able to continue with their studies at Camosun College in the Bachelor of Business Administration - Marketing Major. Transfer credit to other post-secondary institutions available on a block transfer or on a course by course basis.

Admissions

One of:

C+ English 12
C in English 12 Camosun Alternative

Learning Outcomes

At the completion of the program, students will be able to:

Apply concepts, theories, principles and strategies from business to a range of marketing roles.
Prepare a marketing plan including marketing objectives, mix, strategies, budgetary considerations and evaluation criteria.
Develop an integrated marketing communication plan for marketing products, concepts, goods or services based on identified audiences.
Develop pricing strategies taking into account perceived value, competitive pressures, corporate objectives and cost analysis.
Demonstrate adaptability and use a variety of strategies to address marketing problems and opportunities.
Use a variety of thinking skills to anticipate and solve problems.
Apply and align marketing activities with principles of business sustainability.
Develop strategies to enhance working relationships with others.
Apply various and changing technologies to perform operations, prepare reports, enhance production of materials, access resources, provide information, do research and communicate with others.
Communicate clearly, concisely and correctly in spoken, written and visual forms that fulfill purposes and meet audience needs.
Function in a professional manner respecting legal, ethical and social parameters of the marketing industry.

Curriculum

Year 1

All of:

ACCT 110 - Financial Accounting 1 Credits: 3
ACCT 207 - Managerial Accounting Credits: 3
BUS 130 - Business Communications Credits: 3
BUS 140 - Business Info Technology Credits: 3
BUS 145 - Business Data Analysis Credits: 3
BUS 150 - Introduction to Management Credits: 3
ECON 103 - Principles of Microeconomics Credits: 3
FIN 110 - Fundamentals of Finance Credits: 3
MARK 110 - Introduction to Marketing Credits: 3

One of:

ENGL 151 - Academic Writing Strategies Credits: 3
ENGL 161 - Literary Genres Credits: 3
ENGL 163 - Intro to Literary Traditions Credits: 3
ENGL 164 - Indigenous Literature Credits: 3

Year 2

All of:

BUS 220 - Organizational Behaviour Credits: 3
BUS 230 - Business Statistics Credits: 3 ^*
BUS 276 - Business Law Credits: 3
BUS 280 - Entrepreneurship Credits: 3
BUS 290 - Applied Business Strategy Credits: 3
MARK 210 - Marketing Research Credits: 3 ^**
MARK 220 - Integrated Marketing Communications Credits: 3
MARK 233 - Corporate Communications - Public Relations Credits: 3
MARK 235 - Creative Selling Credits: 3

One of:

ABT 270 - Maintaining an Online Presence Credits: 3
ABT 294 - Website Design & Maintenance Credits: 3

Note:

* Students may substitute STAT 116 , STAT 216 , or STAT 218

** Students may substitute PSYC 201

Optional Program Credential Designation

Cooperative Education

All of:

BUS 101 - Co-operative Work Experience 1 Credits: 6
BUS 201 - Co-operative Work Experience 2 Credits: 6
CDEV WPS - Workplace Preparation Skills Credits: 0

Note:

A student who does not successfully complete the two (2) Cooperative Work Experience courses will not qualify for the Cooperative Education Designation; however the student will qualify for the Internship Designation if they have successfully completed a minimum of one (1) Cooperative Work Experience Course.

Internship

All of:

BUS 102 - Internship Work Experience 1 Credits: 6
CDEV WPS - Workplace Preparation Skills Credits: 0

Program Participation Requirements

Many first year Business courses require Math as a prerequisite (e.g. “C” in Pre-calculus 11, Foundations of Math 11, MATH 073 or MATH 077 or “C+” in MATH 072 or MATH 075 ). Students may enter this program without Math but please note, students must complete one of the Math courses as listed above or successfully complete Camosun’s Math assessment in or before their first semester of study.