Academic Calendar 2021-22 
    
    Mar 29, 2024  
Academic Calendar 2021-22 [ARCHIVED CATALOG]

MARK 230 - Retail Merchandising


Credits: 3 Total Hours: 45
This course provides students with knowledge of retailing institutions’ principles and practices with special emphasis on layout and store design, organization structure, merchandise assortments and strategy, financial strategy, the buying function, human resource management and building customer loyalty. Students study the interrelationship of merchandise strategies with retail marketing strategies.

Prerequisites
One of: