Academic Calendar 2024-25 
    
    Nov 21, 2024  
Academic Calendar 2024-25

MARK 420 - Marketing Project Management


Credits: 3 Total Hours: 60
Students will study and apply project management principles and practices in a marketing context to design and implement a service-learning project for an international not-for-profit organization. Students will develop, implement and monitor the marketing project using cross-functional thinking, teamwork, communication and cultural awareness.

Prerequisites
All of:

Or

All of:

  • Bachelor degree from a recognized post-secondary institution

And one of:


Equivalencies
  • BUS 427