Academic Calendar 2022-23 
    
    Apr 27, 2024  
Academic Calendar 2022-23 [ARCHIVED CATALOG]

SPMA 485 - Sport Marketing and Project Management


Credits: 3 Total Hours: 67.5
Students will learn and develop sport management and marketing-related competencies using project management practices. Through these practices, students will design, develop, implement and monitor a service-learning project, using cross-functional thinking, teamwork, communication and cultural sensitivity. Students will have the opportunity to work as part of a sport management marketing team, engaging with a sport agency or community association to apply project management practices to a specific client oriented initiative (i.e. Right to Play Canada).

Prerequisites
All of: