MARK 465 - Business to Business Marketing

Credits: 3 Total Hours: 60

This course examines business to business (B2B) markets versus consumer markets, the various marketing concepts involved in an organizational buying process, and strategic alternatives to approach these markets. Concepts including supply chain management, outsourcing, sustainability, strategic alliance, networking, and issues and impacts of globalization will be discussed.

Prerequisites
All of:

C in MARK 220

Notes: It is recommended that students complete second year of their program prior to enrolling in MARK 465.