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May 04, 2025
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Academic Calendar 2025-26
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MARK 440 - Digital Marketing
Credits: 3 Total Hours: 60
Students will apply skills necessary to select and use digital technologies for a strategic competitive advantage. Students will integrate concepts of building an online presence and the tools required to incorporate digital technologies within an organization’s marketing mix.
Prerequisites
One of:
And one of:
- C in ABT 294
- C in ABT 270
- Bachelor’s degree from a recognized post-secondary institution
Equivalencies
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