Academic Calendar 2021-22 
  
    Jun 20, 2021  
Academic Calendar 2021-22

Business Administration - Marketing (Post Degree Diploma)


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Total Credits: 36+
Credential: Post-Degree Diploma in Business Administration - Marketing
Program Code: BUS.MARK.PDD
CIP: 52.0201

Overview

The Post Degree Diploma in Business Administration-Marketing Option offers learners with a bachelor’s degree from a recognized institution an opportunity to complete a diploma program in as little as one year.  This diploma gives students an opportunity to gain valuable business skills while building on past learning.

Students will study a broad range of marketing skills and buyer behavior with opportunities to develop competencies in corporate communications and marketing and sales management.  Students learn to become creative problem solvers who can adapt to a variety of work environments and cultures. The diploma focuses on applied learning experiences.

Students will gain practical skills and experience by combining their academic studies with relevant work experience with an optional Internship.

Career Opportunities

Students may find employment opportunities in business consulting, communications management, marketing and sales management, public relations, advertising, and customer service management.

Admissions


One of:

One of:

And all of:

  • Bachelor’s degree from a recognized post-secondary institution

Learning Outcomes


At the completion of this program, students will be able to:

  • Critically apply a broad and coherent knowledge of foundational and contemporary business, marketing, and communications theories, concepts, practical principles and processes in diverse contexts.
  • Obtain, analyze and interpret data relevant to making strategic, evidence-based decisions and measuring effectiveness for evolving marketing tasks and activities in diverse environments.
  • Apply the principles of business ethics, sustainable practices and professional approaches in a business environment.
  • Effectively communicate diverse ideas and strategies to internal and external audiences in a range of personal and group contexts.

Curriculum


Recommended Sequence of Courses


Program Completion Requirements


  • An overall cumulative GPA of at least 3.0 (C+). 

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