Digital Content Creation (Certificate)

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Overview

In the Digital Content Creation Program, students acquire the skills to be successful in the fast-changing digital media industry. Students combine technology and creativity to create products such as web pages, videos, still images, podcasts, and written copy for academic, commercial and social purposes such as marketing, public relations, advocacy, research and storytelling.

Students learn by doing, and do by learning. The Digital Content Creation program offers a practical approach to the study of media, with supporting academic courses. Students develop hands-on skills in the following aspects of media production: digital audio, video, and photography; web-based design; and writing. Successful graduates of the program will have production, design, and storytelling skills supported by fundamental theoretical and technical knowledge. Graduates will combine excellent team, interpersonal and project management skills with creativity and strong personal initiative. Particular emphasis is put on the process of creating products through the phases of planning, implementation, and distribution.

Students can complete an optional internship work experience in this program. Media and communications employers work with the college to provide career-focussed opportunities. This valuable learning experience allows students to apply course knowledge to a work environment, and is a stepping stone to further employment.

Career/Academic Advancement Opportunities

Graduates can move immediately into entry level industry positions upon completion of the program. They can combine completion of the courses in this program with 30 additional credits to achieve a diploma in Arts and Science Studies or to enter Royal Roads University’s Bachelor of Professional Communication Program. As well, program courses can be used to fulfill elective requirements in other Camosun programs or as transfer requirements to other institutions.