Academic Calendar 2023-2024 
    Apr 22, 2024  
Academic Calendar 2023-2024

Business Administration - Marketing (Bachelor’s Degree)

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Total Credits: 120+
Credential: Bachelor of Business Administration in Marketing
Program Code: BUS.MARK.BDEG
CIP: 52.0201


The Bachelor of Business Administration - Marketing Major provides learners with a depth of understanding of various marketing and organizational communication functions.

Graduates will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and opportunity to add depth in the areas of marketing communications management, sales management, and marketing analysis. 

Applied, experiential learning is an important and integrated part of the program. Students are encouraged to take advantage of the opportunities available to them to participate in an optional applied work experience during their program of study. 

Career/Academic Advancement Opportunities

Graduates of the Bachelor of Business Administration - Marketing program will be prepared for careers in leadership, marketing management, sales management, strategic communications, marketing analysis and program and product development roles with businesses, not-for-profit organizations, civic, provincial and federal governments and corporate and community groups. 

Graduates of the Bachelor of Business Administration - Marketing Major may also pursue graduate studies in a variety of post-secondary institutions.


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Learning Outcomes

At the completion of the program students will be able to:

  • Integrate knowledge of marketing functions to meet business needs and goals.
  • ​Create, implement and evaluate an integrated marketing plan that reflects sound business, management and marketing concepts, principles and practices.
  • Use analytical strategies and data management principles in all aspects of marketing.
  • Develop a broad range of skills and techniques to strategically plan, manage and implement marketing programs. Drawing upon knowledge of business practices as well as the creative, analytical and team skills gained through their studies, students apply what they have learned to address marketing challenges for small businesses and non-profit organizations.
  • Lead and collaborate with others in positive and constructive ways to achieve organizational marketing goals.
  • Integrate knowledge of Indigenization, diversity and inclusion in collaborating with others.
  • Demonstrate and model professional and ethical behaviour as a marketing professional.


Year One

Year Two

Year Three

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Year Four

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  • Neither MATH 135 nor MATH 137 may be used to meet any course requirement for completion of the Bachelor of Business Administration in Marketing program
  • Courses not acceptable for use as electives in the Bachelor of Business Administration in Marketing program are STAT 116 , STAT 216   or STAT 218  

Optional Program Credential Designation

Cooperative Education


A student who does not successfully complete three (3) Cooperative Work Experience courses will not qualify for a Cooperative Education Designation; however, the student will qualify for an Internship Designation if they have successfully completed a minimum of one (1) Cooperative Work Experience Course.


Program Participation Requirements

  • Many first year Business courses require Math as a prerequisite (e.g. “C” in Pre-calculus 11, Foundations of Math 11, MATH 073 MATH 077  or MATH 137; or “C+” in MATH 072 MATH 075  or MATH 135).  Students may enter this program without Math but please note, students must complete one of the Math courses as listed above or successfully complete Camosun’s Math assessment in or before their first semester of study

Program Completion Requirements

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