Visit Program Webpage
||Bachelor of Business Administration in Marketing
The Bachelor of Business Administration - Marketing Major provides learners with a depth of understanding of various marketing and organizational communication functions.
Graduates will gain a broad range of marketing management skills and techniques, including context for strategic management and planning, and opportunity to add depth in the areas of marketing communications management, sales management, and marketing analysis.
Applied, experiential learning is an important and integrated part of the program. Students are encouraged to take advantage of the opportunities available to them to participate in an optional applied work experience during their program of study.
Career/Academic Advancement Opportunities
Graduates of the Bachelor of Business Administration - Marketing program will be prepared for careers in leadership, marketing management, sales management, strategic communications, marketing analysis and program and product development roles with businesses, not-for-profit organizations, civic, provincial and federal governments and corporate and community groups.
Graduates of the Bachelor of Business Administration - Marketing Major may also pursue graduate studies in a variety of post-secondary institutions.